I have an HD plasma screen in my living room, but the only HD device in my house is my AppleTV. I was not about to buy an HD-disc player until the format war was over (I’m glad it finally is, but I want to wait for the prices to drop before I run out to buy a Blue Ray player).
Granted, the main reason I bought an Apple TV was not for the movies, but rather to watch video podcasts on my living room TV instead of on my iPod or on my computer. And I was blown away by the great HD podcasts out there, all free and all great!
However, when Apple released the ability to rent movies in HD quality right from the device, I immediately wanted to try it out to review it. What I witnessed has blown me away! The video Quality is amazing, the audio quality is fantastic (I have the Apple TV hooked up to my home theater audio’s optical input to get the full 5.1 surround).
However, the true test of the device, the ultimate test, the ‘non plus ultra’ way of determining whether the device, interface, and concept would ultimately work is what I call the wife test. I’m extremely happy to report that my wife has given the device her seal of approval. She likes the convenience of choosing a movie right from the couch, the quality of the film once it has downloaded, and absolutely loves the convenience of not having to return anything to the rental place!
So far we’ve watched two hi def movies and have loved the overall experience. We’ve even rented a few movies that we have not watched yet, but that are on queue for our next TV watching break… which leads me to point out the one thing we do not like about the the system.
One day to watch a rented movie is way too short. Any new parent will tell you that you simply cannot watch a movie in one sitting, once you have kids in the house (unless it’s a children’s movie… in which case renting a movie is a bad way to go as well because kids love to watch the same movie over and over and over and over again until they are able to recite every line in film and drive their parents crazy because not only are parents forced to watch or listen to the movie at home but also out of the house because the children will gladly act the movie out for them constantly, making sure that there is no way in hell mommy and daddy will ever forget the crucial plot elements of the film.)
Sorry for that tangent… had to be said. In any event, watching a full feature film in a house with children is often an “after dark” activity. It is one that must be done after the children are asleep because, lets face it, the world revolves around our little angels and they know it and they require your full attention at all times. No time for movie watching if any of our children are awake. So, we wait for our kids to go to sleep before we sit down to finally enjoy a film.
Now the main problem with this strategy is that by the time our kids are asleep, mommy and daddy are deathly tired. As soon as we sit down to watch a movie (after tucking the kids in, reading bed-time stories, praying, and sometimes staying just a little longer because they just want you to stay there until they fall asleep, then setting up the baby monitors in the living room loud enough that you can hear them, but low enough to not get distracted by the static and radio frequency pollution) we press play on our AppleTV and immediately fall sleep on the couch.
I’m not kidding. Usually we only wake up because the other snores, in which case we wake each other up, readjust our posture, rewind the film to the point we vaguely recollect we were watching, and immediately fall asleep again. This iterates usually to about the midway point of the film, when we actually face the truth and stop the film and go to bed, making another date for the next night to watch the rest of the film.
The problem with the Apple TV model of movie renting is that you only have 24 hours to watch the movie, so now we have the added stress all day to finish watching the movie or pay another $4.99 to download the HD version again. What ends up happening most of the time is that we force ourselves to stay awake and finish the movie in one sitting, which is counter-productive because we end up hating the movie, usually not because there is anything wrong with the film itself but because we simply can’t enjoy it at our pace.
So Apple and Movie Studios please listen to your public: change the terms, give us 3 or, better yet, 5 days to watch the film. I’m sure you will have happier customers and an even better model to compete with NetFlix. Because as it is, we love the product, but as we get older we’ll have to go back the traditional renting model at Blockbuster simply because we have more time to watch the movies we rent.
Recent Comments